Unlocking the Potential of Designers
In my approach to team building, I favor the formation of groups comprised of generalists who possess a rich and diverse skill set. These individuals, often referred to as "broken-comb designers," excel in a specific area of expertise while also demonstrating proficiency across various other domains, including interaction design, information architecture, visual design, behavior design, service design, front-end development, voice user interfaces, and more. While there are occasions that call for the expertise of specialists, I firmly believe that the most outstanding designers cannot be confined by the limitations of their job titles.
The Business Benefits of Human-Centered Design
Exceptional services and products stem from a deep commitment to understanding the needs and preferences of those who will ultimately use them. By placing human needs at the core of the design process, I enable companies to achieve superior outcomes, bolster profitability, and streamline operational costs.
"Design: Where People and Process Converge"
Crafting visionary design experiences is a task well within the reach of any proficient design team. However, the true challenge lies in cultivating influence, fostering meaningful relationships, and successfully navigating the complex terrain of stakeholders, compliance, and development hurdles. It's about knowing when and how to find common ground, extending empathy to internal collaborators and leadership, and maintaining unwavering focus in the midst of perpetual change. These are the essential skills that today's leaders must wield to drive success.
Balancing Agility Across Roles
Agile methodology was conceived by developers, primarily for developers. Attempting to impose an agile framework on non-development roles often proves to be an ineffective approach. In my practice, I opt for an "agile-adjacent" strategy instead of integrating designers directly into agile teams. This approach empowers them to collaborate and provide critical insights alongside their peers, allowing for a more inclusive and influential role in shaping the user experience of the products under development.
Within the realm of design, a myriad of distinct practices coexist, including interaction design, visual design, research, content strategy, and more. Success in this field hinges on the seamless collaboration of all these disciplines. I specialize in constructing teams that value and honor the diverse range of skills essential for creating exceptional user experiences.
I've been a leader for many years, transcending titles and positions. True leadership is about envisioning and sharing a compelling vision that unites the team. I bring an informal, candid approach, as a hands-on design practitioner, understanding the work intimately. I'm also an intrapreneur, known as a "good troublemaker," challenging norms while fostering positive relationships.
The Essence of Humanity in Everything.
Genuinely caring for and empathizing with people should never be viewed as a mere strategy; it's a fundamental aspect of being a compassionate human being. It's about nurturing a deep care for others, extending the benefit of the doubt, demonstrating understanding, and embracing forgiveness. Remaining humble, defaulting to trust, and offering assistance without hidden agendas should be at the core of our interactions with one another.
Fostering a Sense of Purpose in Team Members.
Individuals are naturally inclined to seek meaningful work that contributes to the betterment of the world. As a leader, it's our responsibility to guide our team members in recognizing how their roles align with a larger mission. When team members grasp this connection, their commitment transcends the realm of hands and intellect; it engages their hearts and passion in the pursuit of a shared purpose.
Disrupting the Norm, Challenging the Status Quo and Igniting Transformation.
In many large corporations, a sense of comfort often prevails. I wholeheartedly embrace the role of being a "useful troublemaker." I gently rock the boat, challenging the conventional, and reorienting problems to gain fresh perspectives. My aim is to inspire individuals to shift their mindset from "why we can't" to "how might we," catalyzing a culture of change and innovation.
Continual Enhancement as the Imperative.
Recognize that not every endeavor will result in a grand slam. Embrace the value of hitting a single or a double, and be comfortable with the occasional bunt. The ultimate objective is a consistent drive to enhance experiences for both customers and employees. Refrain from sacrificing "better" on the altar of the elusive "perfect."
Avoid Perfectionism, Keep Progressing.
I steer clear of excessive hand-wringing and overthinking. My preference lies in making considerate yet prompt decisions and adjusting as needed during the journey. Choose a direction and set the wheels in motion, prioritizing progress over perfection.
Honest and Compassionate Communication.
I uphold a culture of unvarnished truth within my team, fostering open communication, and I anticipate the same in return. However, the effectiveness of candidness is contingent on kindness. It's vital to remember that our teams consist of individuals with their own aspirations, concerns, and vulnerabilities. Honesty accelerates efficiency, while kindness is the linchpin for nurturing trust and facilitating personal growth.
I am a Design Leader, Coach and Mentor. A designer by heart. If you think I can help unlocking the power of design for your organization, product, teams, fill up the form below to arrange for a 30 minute initial chemistry session.